Privacy Policy
Mirror Dash (“we”, “us”, or “our”) is committed to safeguarding the privacy and personal data of visitors, users, and customers of our website, mirror-dash.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information, and outlines your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We are dedicated to transparency and accountability in our handling of your data, and we implement robust privacy and security practices to ensure your information is treated with the highest level of care.
1. Scope and Data Controller
This Privacy Policy applies to all data processing activities conducted through mirror-dash.com and the services we provide via the Site. For the purposes of the GDPR, Mirror Dash is the data controller responsible for the processing of your personal data as described herein. If you have questions about how your data is handled, please contact us at [email protected].
2. Categories of Data We Process
We process various categories of personal information depending on how you interact with our Site and services. These categories include:
a. Usage Data
Information about how you use mirror-dash.com, including IP address, browser type, time zone setting, access times, pages viewed, referral URLs, and session data to understand traffic and behavior for optimization and security.
b. Account Data
Details provided when creating an account or making a purchase, including your full name, billing and shipping addresses, email address, and telephone number.
c. Profile Data
Information related to your preferences, purchase history, and interaction behavior with our Site and services, including saved items and product viewing history.
d. Communication Data
Records of your correspondence with us, including support inquiries, feedback submissions, and customer service communications.
e. Technical Data
Information about the devices you use to access mirror-dash.com, such as operating system, hardware version, browser plug-ins, screen resolution, system configurations, and internet service provider.
f. Transaction Data
Details of transactions you perform on mirror-dash.com, including payment methods, order numbers, product selections, billing and shipping data.
g. Preference Data
Information regarding your selected marketing preferences, communication consents, product interest alerts, and participation in surveys or promotions.
3. Legal Bases for Processing Personal Data
We only process your personal data where appropriate and lawful under the GDPR and CCPA. The legal bases under which we operate include:
– Performance of a Contract: To process purchases, fulfill orders, and provide access to account features.
– Consent: When you opt in to receive marketing communications or accept cookies not strictly necessary for the Site’s operation.
– Legitimate Interests: To operate our website securely, understand customer usage, troubleshoot issues, and enhance user experience.
– Legal Obligation: To comply with statutory duties, including tax and fraud prevention requirements.
4. Your Rights
Depending on your jurisdiction, you may have the following rights in relation to your personal data:
– Right to Access: Obtain confirmation of whether your personal data is being processed and to access your data.
– Right to Rectification: Correct any inaccurate or incomplete information we hold about you.
– Right to Erasure: Request deletion of your personal data where we have no legitimate reason to retain it.
– Right to Restrict Processing: Ask that we limit how we use your data under certain circumstances.
– Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format and have it transferred to another controller upon request.
– Right to Object: Object to processing based on our legitimate interests or for direct marketing.
To exercise your rights, please contact [email protected] with a clear description of your request. We may need to verify your identity to process certain requests.
5. Security Measures
We implement a range of administrative, technical, and organizational safeguards designed to protect your personal data. These include:
– Encryption of data in transit and appropriate hashing of sensitive information.
– Role-based access control to limit access to personal data to authorized personnel only.
– Regular data backups and disaster recovery planning.
– Staff training and internal data protection policies.
6. International Data Transfers
If we transfer your personal data outside of the European Economic Area (EEA) or your jurisdiction, we do so with appropriate lawful mechanisms in place. This includes executing standard contractual clauses approved by the European Commission or relying on adequacy decisions where applicable. We take steps to ensure your data receives an equivalent level of protection as required by applicable data protection laws.
7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy, unless longer retention is required by law. Specific retention periods include:
– Account Data: retained for 5 years after account closure.
– Transaction Data: retained for 7 years for accounting and tax compliance.
– Communication Data: retained for 2 years after the end of the customer relationship.
– Marketing Consent and Preference Data: retained until you withdraw consent or request deletion.
– Cookie and Usage Data: retained for up to 26 months, depending on cookie type.
8. Cookie Policy
mirror-dash.com uses cookies and similar technologies to enhance your browsing experience and support analytics. Cookies we use fall into the following categories:
– Essential Cookies: Required for website functionality (e.g., login, shopping cart).
– Functional Cookies: Enable personalization such as saved preferences and language settings.
– Analytics Cookies: Help us understand website usage and improve performance (e.g., Google Analytics).
– Performance Cookies: Track performance of services across devices and improve delivery of content.
9. Cookie Management and Compliance
We provide a cookie banner upon your first visit, allowing you to accept or reject non-essential cookies. You may also manage cookie settings in your browser or by adjusting preferences via our site interface. Where required under GDPR and CCPA, we obtain your explicit consent before placing analytics or tracking cookies on your device.
For California residents, you have the right to opt out of the sale of your personal information. While we do not sell personal data for monetary gain, cookies used by third parties may be considered a “sale” under the CCPA. You can opt out of third-party data sharing using the “Do Not Sell My Personal Information” link available on our site.
10. Children’s Data Protection
Mirror Dash does not knowingly collect or solicit personal data from children under the age of 13. If we discover that we have inadvertently collected data from a child under this age, we will promptly delete it. If you believe a child has submitted data to mirror-dash.com, please contact us at [email protected].
11. Policy Updates
We may update this Privacy Policy from time to time in response to legal, technical, or operational changes. While we strive to notify users of material changes, we encourage you to review this Privacy Policy regularly to stay informed. Continued use of mirror-dash.com signifies your acceptance of any changes.
12. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal data, you may contact us at:
Mirror Dash
Email: [email protected]
We are committed to upholding your privacy rights and operating in full compliance with applicable laws, including the GDPR and CCPA. If you have any privacy concerns, our team is available to assist you.